LAURA ARCHER
CREATIVE DIRECTOR | CONCEPTUAL ART DIRECTOR and DESIGNER
Real California Milk | Location-Based Digital Marketing & POS
Concept: The concept was to hit people where they shop and use big-time appetite appeal to trigger impulse buying. The concept had legs (or wheels as it were) and was easily translatable to digital, such as location-based marketing and more.
Responsibilities: Concept, Creative Direction, Art Direction, Design.
Social Media & Mobile Campaign | Targeting customers while shopping.
POS | Reminding customers to buy butter made in California.
