CREATIVE DIRECTOR | CONCEPTUAL ART DIRECTOR and DESIGNER
Highly regarded Global Creative Director with 25+ years’ experience, 10 years’ management experience and over 200 industry awards. Known for preserving the art of high concept in a digital world. Proficient at creating and directing creative campaigns across multiple platforms; broadcast, print, OOH, events/trade shows, digital, social. Able to manage a variety of projects delivering work on time and on budget. Experienced at winning new business and creating work that gets results.
EXECUTIVE CREATIVE DIRECTOR / GRACE CREATIVE Los Angeles, CA
2020-2024 | Responsible for leading a team of creative professionals to create successful branding and marketing materials for a variety of clients at a boutique ad agency focused on marketing to the most empowered consumer group in history: Women over 50.
• Worked closely with clients to create advertising (TV, video, print campaigns, OOH, direct mail, POP), design (brochures, logos, style guides, signage, packaging), digital (social media, eMail campaigns, motion graphics), production (photography, retouching, printing) and trade show booths (Aspen Food and Wine, Miami Open, Parabas Open Tennis Tournaments). I can wear a lot of hats!
• Experienced hands on Art Director and Designer with vast knowledge of broadcast to print production having started an in-house creative department at the premier printer in Los Angeles
Clients: Seabourn Cruise Line, Golden Door Spa, Equip Online Eating Disorder Treatment, AARP
CREATIVE DIRECTOR / ART DIRECTOR, CAREMORE HEALTH Cerritos, CA
2018-2020 | Lead creative for CareMore Health, the largest healthcare provider for Anthem Medicare and Medicaid patients, including 70+ Care Centers in 9 states serving 160,000 patients.
• Hands-on leader responsible for complete rebrand of all consumer, B2B and employee marketing materials ― digital, social, video and print.
• Utilized consumer insight data to develop visual identity, voice, and new and relevant concepts across a broad range of digital marketing and product solutions.
• Increased consumer engagement and participation by 600%.
• Articulated and sold big ideas to senior leadership.
• Sourced, hired and managed full-time and freelance motion graphic artists, bloggers, digital designers, social managers and vendors.
• Implemented effective remote working process allowing for more efficient team collaboration and workflow.
EXECUTIVE CREATIVE DIRECTOR, LAUNCHPAD Hawthorne CA
2014-2018 | Built in-house creative department from the ground up. Won multiple new business accounts, increasing revenue $3 million in the first year. Recipient of over 70 creative awards.
• Recruited, hired, mentored and championed a comprehensive in-house creative team of content writers, art directors, social media managers, UX/UI designers, freelancers, CG artists, retouchers and integrated project managers.
• Responsible for leading multi-platform teams and directing high-concept creative campaigns.
• Managed and expanded in-house social accounts and on-going cross-media marketing campaigns.
• Developed collaborative partnership with in-house executives informing them about the power of strategic, creative thinking.
• Collaborated with clients on strategy, budgets and schedules for campaign executions and video production.
• Created, presented and sold additional creative to clients above and beyond initial projects, generating increased revenue.
Clients (pitched and won): Chick-fil-A, Crystal Cruises, Dollar Shave Club, Facebook, Holland America, Hyatt, Lexus, Nobu Ryokan Hotel (Malibu), Pleasant Holidays, Ruby Ribbon, San Francisco Shakespeare Festival, Santa Monica College, TopKote Paper, Toyota, Universal Pictures
OWNER / CREATIVE DIRECTOR, LAURA ARCHER FREELANCE Los Angeles CA
2002-2014 | Built successful freelance business with long-term, repeat clients representing a variety
of categories from tech to fashion and beyond. Valued for ability to tell stories on all platforms that drive engagement.
Clients: Apple, Beverly Center, Blind Mice Socks, Canon Printers, Central Coast Seafood, Delta Air Lines, The Disney Store, Four Seasons Hotels, Honda, Lexus, Nutro Pet Food, Real California Milk, RedKap Workwear, Seventh Generation, Shutters On The Beach Hotel (Santa Monica), South Coast Plaza, Thermador Appliances, ThreePotatoFour.com, UCLA Medical Center, Wells Fargo Bank and more…
Agencies: DDB/LA, Ogilvy/LA, Rubin Postaer and Associates, Saatchi & Saatchi, TBWA\Chiat\Day, Team One
PREVIOUS FULL-TIME AGENCY EXPERIENCE
BBDO CREATIVE DIRECTOR | Delta Air Lines, Four Seasons Hotels, Georgia Pacific, Hardee’s Restaurants, HUD (Department of Housing and Urban Development), Maxfli Golf, The Nature Conservancy, Lenox Square Shopping Center, Phipps Plaza Shopping Center, Wachovia Bank
FCB ASSOCIATE CREATIVE DIRECTOR | Mazda
TBWA\Chiat\Day SENIOR ART DIRECTOR | Apple, Foster Farms Chicken, Fox Broadcasting, Home Savings of America, Maxicare Health Plan, Mitsubishi Electronics, Pizza Hut, Yamaha Motorcycles
AWARDS:
Cannes Lion, Clios, New York Art Directors Club, Communication Arts (CA), The One Show, Art Directors Club Los Angeles, Beldings, ANDY, Effie, Show South
RECOGNITION:
Work featured in Communication Arts (CA), Archive, Print Magazine, Adweek, Ad Age, Los Angeles Times
SKILLS:
Adobe Creative Suite, Microsoft Office, Google Docs, PowerPoint, Keynote, Invision, Sketch, WordPress, Illustration, Animated GIFs, Cinemagraphs
EDUCATION:
Art Center College of Design, BA in Advertising with Honors