Disney Stores | Digital Marketing Campaign

Concept: For this global brand campaign, we asked ourselves, “Why do people love Mickey Mouse?” and voila, a campaign was born. By asking that very question we could answer it over and over across the brand’s entire consumer product line.

Responsibilities: Concept, Creative Direction, Art Direction, Design, Photoshoot (casting, location, lighting, styling, etc.), Final Production.

Copywriter: Robbie Finnigan (www.FinniganFreelance.com)