LAURA ARCHER

Crystal Cruises | Website Reskin + Digital & OOH Campaign

Concept: Crystal offers water cruises, land adventures and air cruises, beyond what people expect. The concept here, “Destination: Beyond”, tells people there’s more to Crystal than meets the eye, and also plays up a quality message – Crystal goes “beyond” at every level.

Responsibilities: Pitched and won the account. Hired and managed 16-person team. Concept, Creative Direction, Art Direction, and Design across all platforms.

Cinemagraphs | Motion Graphics for digital use

Global Outdoor Campaign | Digital OOH

Banner Ads | Digital Fashion & Travel Publications